meet sue. Salon owner, master lash + brow artist, and educator.
Sue is a licensed cosmetologist with over 15 years of experience in the beauty industry. Her journey began in 2004 at a distinguished hair salon in downtown St. Petersburg, Florida, known for serving local on-air personalities. Five years later, she graduated from Sunstate Academy in Clearwater, Florida, and became officially licensed by the state. Throughout her career, Sue has worked as both a hairstylist and makeup artist, securing roles in live television, film documentaries, television commercials, and more.
Sue’s expertise did not go unnoticed. During her 9-year tenure at the salon, she was recognized by a client who managed the model department at the Home Shopping Network (HSN). This opportunity launched her into a successful modeling career on live television, where she showcased a wide range of products from fashion to beauty. Her presence on HSN opened doors to numerous modeling, acting, and spokesperson roles through various talent agencies.
After 13 years with HSN, Sue decided it was time for a change. The demands of 24-hour live television, with its late nights and grueling shifts, led her back to her true passion—transforming how clients see and feel about themselves, while empowering them to take ownership of their self-care.
Founding Vine Beauty Studio was the fulfillment of a lifelong dream for Sue, who, as a child, delighted in giving makeovers to friends and family. Her unwavering commitment to her craft and desire to shine in the beauty industry led her to establish her own business, named after one of her greatest loves: plants.
Today, Sue continues to serve clients at Vine Beauty Studio, where she also mentors aspiring beauty professionals, sharing her wealth of knowledge and passion for the industry.
Meet our independent artists
Madison Keeling
Master Lash + Brow Artist
Madison has been a dedicated lash artist since 2014, beginning her career in her hometown of Denver, CO. Over the years, she has honed her craft across Colorado, North Carolina, and Florida, offering clients exceptional service wherever she’s worked. Madison holds advanced certifications in mega volume, strip lash effect, and LED eyelash extensions. In addition to her expertise in lash extensions, she also specializes in lash lifts, brow laminations, and facial waxing.
Madison is passionate about delivering personalized, high-quality beauty services and is deeply committed to her clients. Now a proud resident of St. Petersburg, she embraces everything this vibrant beach town has to offer and looks forward to serving the beauty needs of its community and surrounding areas.
Nayeli Acevedo
Hand-poked & Ceremonial Tattoo Artist
Nayeli is a queer Boricua artist and wellness practitioner. Their work is a dedication to cultivating nervous system tending, remembrance of ancestral ways, & confidence through self-expression. Born to two nurses, each from Puerto Rico, Nayeli is fascinated with the healing capacity of the body and its inextricable relationship with the Earth.
Enamored with body modification since adolescence, Nayeli’s work is informed by their background in yoga and massage therapy. Their priority is cultivating a safe space for clients to feel at home in their bodies.